CHINA SOCIAL MEDIA MARKETING.

Starting building your followers in China via Weibo and WeChat.

Engaging with Chinese on Social Media. 

The social media landscape in China is vastly different from the rest of the world. Names like Weibo, WeChat and YouKu dominate the scene. There are well over 600 million registered Weibo users and more than 500 million active WeChat users of which 100 million are outside China. Additionally, Facebook, Twitter and other famous international platforms are blocked in the mainland of China.

Our social media team can work with you to create a strategy to connect your brand with a Chinese speaking audience living in China or overseas. And given our experience, we will ensure you expand your audience, grow your following and manage your presence to maximize the opportunities on social media.

By creating a flexible and dynamic social media marketing strategy, we can help you to position yourself on social media that will give you the right mechanisms to engage with your audience, build brand value and ultimately drive sales. We design and implement strategies to work in conjunction with your other digital and conventional marketing activities to maximize the results of each channel.

Inbound Dragon can provide a total social media management service including strategy, implementation and ongoing management. We can also create a social media response strategy to take advantage of opportunities that arise.


After selecting the right social platforms based on your business goals, we will create, setup and verify your Weibo and WeChat accounts. Inbound Dragon will ensure your pages are custom designed according to your branding and your communication strategy:

  • Banners design
  • Background design
  • Chinese description
We develop a targeted social strategy for your business, create a content plan and distribution schedule. Daily research of qualified leads are put in place to increase visibility, draw potential customers attention and convert them into your own followers by:

  • Providing information and content that they find interesting and valuable
  • Following, commenting, interacting or private-messaging them
Inbound Dragon will research and reach-out to specific KOL’s based on their ability to impact the social media program. Negotiate any fees, set clear objectives and manage the KOL engagement experience. KOL engagement programs are important elements to any Chinese social media program yet many Western companies fail to consider this.

Additionally, Wei Activities and social competitions are tactics that can be used to acquire new fans and create brand awareness. Although only used when aligned to specific goals, social activities are used in combination with content and KOL’s to complete a rounded social media program.

We use web analysis tools to monitor engagement, conversions and other metrics and create monthly insightful reports based on the data.
Here’s how Inbound Dragon can help you on social: 
  • Connector.

    Understanding

    It’s vital to understand the complex social landscape before engaging with Chinese customers on social media. Our team will craft your campaigns with engaging content tailored to region, dialect, age, gender — you name it.

  • Connector.

    Strategizing

    We will help develop a strategic plan to build and engage a targeted social audience for your brand.

  • Connector.

    Adaptation

    As avid Chinese social media users ourselves, our team has a finger on the pulse of rapidly-changing social trends. You’ll never miss out on new platform or functionality options.

  • Connector.

    Advertising

    We’re not only the experts in creating great content, but also in advertising on social. This includes Weibo marketing, remarketing, and in-depth analytics to ensure you’re getting the best ROI.