Attracting your Chinese audience via search, affiliate and advertising.
Digital Marketing Strategy.
Inbound Dragon knows the digital environment in China and without question it is very mobile centric. Therefore, you must have a mobile first approach that considers all the channels from search, social to display and affiliate. All your related marketing channels: paid, owned and earned should be considered by not necessarily used. This will come down to your objectives, strategy, timing and budget.
Inbound Dragon will work with you to develop the right approach given these factors. Our team has years of experience and knowing your target audience in detail, knowing your competitors visibility on search engines and within social media are all elements that will make a difference.
Key Digital Marketing Channels:
Search marketing will help your brand show up when it matters most — when potential Chinese customers are searching for your products or services.
No matter the language of your audience, they want to find you online quickly and easily. Maximize your search engine presence with SEO and pay-per-click advertising (SEM).
Chinese SEO and SEM are very different than their English cousins, and require an advanced skill set. Because of Google’s limited presence in China, 70% of all local searches are done on Baidu, the leading Chinese search engine, as well as other China-specific search engines including Sogou and Haosou. We can also optimize your products for shopping sites including Taobao Tmall, JD.com, or Amazon China.
If your target market is Chinese, but located outside of China, we will optimize your SEO and SEM campaigns for people searching with Chinese language browser settings in Google and Bing.
Affiliate marketing in China is an extremely powerful and cost-effective channel to drive website conversions in the form of leads or eCommerce revenue from Chinese customers.
Inbound Dragon can help you get your products and services listed with only the most trustworthy affiliate programs and manage the relationships with the platforms as well as the individual affiliates. We also manage in the recruitment, selection and approval of new affiliates and influencers. We work with all of the main Chinese affiliate programs but specialize in AliExpress, CJ.com and Amazon.
Chinese display advertising and online media buying
Inbound Dragon provides media buying accorss a wide range of Chinese paid media options; RTB, programmatic, retargeting, video ads, and much more. We have access to the biggest ad exchanges in China, such as Tanx ADX, Tencent Ad Exchange, and DoubleClick Ad Exchange. We’ll choose the most efficient media channels for positioning your brand and maximizing your presence in the Chinese market, while taking care of all campaign planning and buying. Direct online media buying with individual publishers will be facilitated, along with social influencer outreach campaigns and contesting.
The Inbound Dragon media team will handle all of the creative development in-house — text ads, banner and video creative design, analytics integration, translation, and the development of landing pages or microsites.