Digital Marketing Strategy.
Inbound Dragon knows the digital environment in China and without question it is very mobile centric. Therefore, you must have a mobile first approach that considers all the channels from search, social to display and affiliate. All your related marketing channels: paid, owned and earned should be considered by not necessarily used. This will come down to your objectives, strategy, timing and budget.
Inbound Dragon will work with you to develop the right approach given these factors. Our team has years of experience and knowing your target audience in detail, knowing your competitors visibility on search engines and within social media are all elements that will make a difference.
Key Digital Marketing Channels:
Search marketing will help your brand show up when it matters most — when potential Chinese customers are searching for your products or services.
No matter the language of your audience, they want to find you online quickly and easily. Maximize your search engine presence with SEO and pay-per-click advertising (SEM).
Chinese SEO and SEM are very different than their English cousins, and require an advanced skill set. Because of Google’s limited presence in China, 70% of all local searches are done on Baidu, the leading Chinese search engine, as well as other China-specific search engines including Sogou and Haosou. We can also optimize your products for shopping sites including Taobao Tmall, JD.com, or Amazon China.
If your target market is Chinese, but located outside of China, we will optimize your SEO and SEM campaigns for people searching with Chinese language browser settings in Google and Bing.